Remote
"The Future of AI in Marketing" is an immersive, high-impact shadow opportunity hosted by James Ruppel at WSI World, designed to move students beyond casual AI use and into the realm of professional business strategy. Throughout the day, participants will go behind the scenes of a modern digital agency to witness how AI acts as a "force multiplier," observing real-world applications in predictive analytics, hyper-personalized consumer targeting, and professional-grade prompt engineering. By exploring the delicate balance between technological automation and the "human-led" creative process, students will gain a firsthand understanding of how to audit a company's AI maturity and navigate the ethical complexities of the digital frontier. This experience is specifically tailored to provide the vocabulary and strategic vision necessary for the next generation of leaders to thrive in an AI-augmented workforce.